News
Top 5 creative ways
to maximise footfall and
ROI with experiential marketing
By Jess M. March 2024 edition
Struggling to come up with creative ideas that will outshine your
competitors while ensuring a return on investment?
Here are our top 5 ways to leave a lasting impression and generate new leads;
1, power of captive Marketing in individual audiences
Create captivating installations or backdrops strategically placed throughout the space. These visually stunning setups serve as perfect photo opportunities for attendees, encouraging them to snap and share their experiences on social media platforms like Instagram. Whether it’s a vibrant #stand, a clever prop, or immersive projection, each element needs to be carefully crafted to align with the brand’s identity and messaging, ensuring that every photo shared enhances brand visibility and generates organic buzz within the digital sphere.
Activation Photo by iStock
2, making each interaction an individual experience
To make each interaction an individual experience, it’s crucial to have well-trained staff at your stand or event who can add a personal touch to every engagement. Our team of brand ambassadors is skilled in quickly assessing the needs and interests of each attendee, tailoring the experience to suit each individual. By engaging in meaningful conversations and providing personalized recommendations, our staff creates a human connection that strengthens the attendee’s relationship with your brand. This approach ensures that every visitor feels valued and understood, turning a simple interaction into a memorable and impactful experience
I Photo credit @ Dreamstime
3, Deep connections using all senses
Craft experiences that are inherently shareable, prompting attendees to capture and showcase their participation in the event. From interactive installations to surprise elements and special effects, each moment is designed to evoke excitement and intrigue, compelling attendees to document their journey and share it with their online communities. By offering unique and memorable experiences that resonate with participants, the campaign cultivates a sense of brand affinity and loyalty, driving organic word-of-mouth marketing and amplifying its impact far beyond the event itself.
Photo credit @ igloo 2023
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4, Temporary structures
A well-built stand is pivotal in enhancing your brand’s presence at an event, providing the “wow factor” that captures attention and draws high footfall. An eye-catching, professionally designed stand not only attracts visitors but also serves as a conversation starter. With thoughtful design elements, interactive features, and engaging visuals, your stand becomes a focal point, inviting attendees to explore and engage. This heightened interest and interaction create numerous opportunities for meaningful conversations, allowing you to effectively convey your brand message, build connections, and generate valuable leads. A standout stand transforms your event presence into a dynamic, impactful brand experience.
5, signs and notices
A well-built stand is pivotal in enhancing your brand’s presence at an event, providing the “wow factor” that captures attention and draws high footfall. An eye-catching, professionally designed stand not only attracts visitors but also serves as a conversation starter. With thoughtful design elements, interactive features, and engaging visuals, your stand becomes a focal point, inviting attendees to explore and engage. This heightened interest and interaction create numerous opportunities for meaningful conversations, allowing you to effectively convey your brand message, build connections, and generate valuable leads. A standout stand transforms your event presence into a dynamic, impactful brand experience
Understanding these principles is essential for boosting your ROI and footfall in your next experiential marketing campaign.
However, implementation can be challenging, especially when striving for fresh, competitive ideas and managing time effectively. But, we are here to help.
We have been where you are.
We understand your struggle, long hours, and uncertainty in design choices. That’s why Bevec was set up: to maximise your brand’s exposure, being seen and heard by the right people in the right place. Our team of super-creatives are here to guide you and develop your vision into reality.
Want to see how we can transform your brand?
Data driven results
Crafting events with data insights ensures tailored experiences, delivering measurable impact and strategic success for your brand.
In house production
Access to years of experience, fast seamless execution and cost-efficiency with our in-house production, ensuring tailored events for your brand’s success.
Memorable experiences
We elevate your brand’s impact, fostering lasting connections and enhancing loyalty among your audience.
"highly efficient and very easy to work with"
- Peter Dawson, Company Director
"absolute pleasure to work with and provides
a highly professional service from start to finish"
- Dan Nixon, Event Manager
"Absolutely amazing service!!!"
- Caitlyn Haslegrove, Private Event Organiser
HOW IT
WORKS
Step 1: Quick chat
Schedule your coffee with us (here) and find the best marketing experience that matches your vision.
Step 2: We handle the Detail
Watch as we deliver your brand experience with precision and rapid turn around creating lead impressions.
Step 3: Result!
Impress your team with exceptional results backed by data, marketing media and social proof from your brand activation.
Want to see how we can transform your brand?
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info@bevec.uk